IG Blog

When you plan the marketing strategy of a website, you should consider the following:

The whole 80 % of the algorithm used by search engine to estimate a website, is dependent on links to your website from other websites and should be central to any marketing strategy of a website.

You also should have qualitative links to force the search engine to notice your site. No qualitative links means that you will never receive high-ranking, it is so simple.

How to calculate linking points?

The following defines, how many “points” your website gets for a specific phrase of search and consequently where your site places in pages of search engine results:

· Total of the links specified in your site

· Quality of the sites pointing to your site

· the text used in links with your site (the anchor text)

Remaining 20 % of search engine algorithm takes into consideration search engine friendliness of a site, freshness of a site, the site maintenance, etc.

Links and your Competition

If sufficient websites point to your site with the correct anchor text your site will receive the main ranking. If the specific search phrase is highly competative, then more high-quality links will be required.

For the most competative search terms your site will require SEO also, as some of your competitors will call in the expert SEOs to help them with their marketing strategy.

All aforementioned requirements should be taken into consideration before developing your marketing strategy of a website.

Links strategies which do not work

Mutual exchanges of links basically are dead – search engines know the process – owners of websites contact each other to raise their ranking of the search engine.

Also you only want links with websites which are relevant to your industry – that is they have a valid reason to contact your site.

For example, if you sell holidays, links from the insurance company or travel company would be qualitative links – that which is from a company selling food, would not be!

A link is a “vote” for your site

Link resemble voting for your content, and search engines accept more than qualitative links which you have, especially valid content of your site.

Therefore, your marketing strategy of a site should be:

1. One-way links,  which is sites pointing to your site while you do not point to their site.

2. Links from sites which are relevant to your site.

The simplest way to receive qualitative links

The most simple and most effective way to receive qualitative links on the Internet consists of presenting articles concerning the themes connected with your business or services – with your article containing live anchor text links back with your site.

Today the web technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. In spite of the reasons, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. It is full of tutorials on how to make a website and related topics.