IG Blog

New change to Google’s search engine algorithm was announced in 2009. The new update codename Caffeine, is supposed to increase speed and accuracy for its users and penalize spam-like sites. According to Matt Cutts, spokesman for Google, and from our experience in providing Indianapolis web design we have found the following changes:

Website speed: On mattcutt.com blog he points out the load time of the website in considered in their ranking system

Social results: The new update, uses social updates like MySpace updates for its results.

Content: Caffeine seems to put more focused on web page content. Even though inbound links still play an important role, good quality content and black hat techniques seems to affect ranking on Google.

Domain age: From our experience providing Indianapolis website design service, it seems domain age as a major search engines ranking. Caffeine seems to place more importance on older register domains than newer names. As a result your website seems to have more difficulty in ranking.

Implement the following techniques to your next project. Make sure your meta-tags are related to your page content.

Create a site map page. This will help Google for your website. Make sure your keywords are actually on the webpage. Make sure your navigation links are text not just images. Can a faster server to increase load time, optimize your images, and minimize CSS and JavaScript.

The most important part of increasing your ranking on the new caffeine is to provide faster useful and meaningful results for searchers on Google. Do not use deceiving and unrelated title text just for SEO purposes, instead make sure the title text matches the topic of your page. As I have said before, link building is still important in your website ranking.

Make sure your website is useful for your potential users. Provide information that is useful by using blogs and forums on your website. Offer how to blogs and forums on your site. Make sure to monitor your blogs and forum to avoid spam and duplicate content. Participate in other website blogs and forums. Answer questions with authority and be sure to leave your URL along with your answers.

Use social networks to attract searchers to your content. On Twitter be sure to update your status regularly but avoid spammy updates. Give them a reason to visit your site and to spread the word.

Make sure to prioritize usability over appearance, because searchers are in impatient. By positioning the most relevant topic towards the top can improve your click through rate. Answer who, what, where, when, and whyon the top.

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