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Search Engine Optimization
Search engine optimization or SEO is riddled with many different myths showing up from time to time. The myths are created when search engines change, requiring new ways to best utilize their service. A lack of set rules on how to rank adds to the confusion. It is your job to keep updated on any changes made by a search engine to maximize your rank. You can onlydo  this by testing out various strategies and see what works.

Driving traffic to your site with SEO is one of the most reliable yet oldest methods around. Due to your site properly targeting its audience, visitors will come to your website and take action. The biggest advantage is that it doesn’t cost you a single cent to drive this traffic. However, many people still don’t know how to rank their site well in the SERPs and have been left far behind. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. If you want to utilize their power, you will need an in-depth understanding of the different components of SEO and how they all come together. We will be debunking some of those myths in this article and you need to know them if you want to have a chance at making SEO work for you.

While there are many things that can help you get a higher search ranking, using a header tag is not one of them. Keeping the myth alive, people still use keywords in their H tag, even though doing so does not increase your ranking.

One widespread fallacy is that you should submit your URL to the search engines. As the Internet is growing faster and faster, search engines are progressing more and more. This means that you no longer have to submit your URL manually to appear in the search engines. The fastest way to make sure your site is indexed is by listing your address on a number of top forums and Web 2.0 sites because they get crawled regularly by search engine spiders. If you register your websites address directly with the search engines it could end up taking you a lot longer to get indexed and rank, which is something you want to avoid. So, listing your site on other top sites is one way to quickly get your site indexed by the search engines.

The idea that it’s best to only optimize one keyword per page is another popular SEO myth. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. The basic premise behind this belief is that your page will rank better if it’s very focused. However, if you write a page that is focused on only one keyword or phrase, you’ll find that it’s very hard to do without it becoming forced and artificial. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? You will get better results if you target as many keyword phrases as you can on a page. This will bring you more quality traffic. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. So it’s better for your search engine rank to optimize for multiple phrases.

Another mistaken idea that many people have is that search engine optimization involves fooling the search engines so that they rank you highly. You may be able to mislead the search engines, but then you are also misleading the people you are targeting for your website. If you get traffic using these methods, how well do you think it will convert? If you want to use true SEO, you have to focus on putting relevant content on your site and building quality backlinks, which the search engines will reward you for.

Another myth that you should be aware of when optimizing your site for the search engines is to understand that ignoring Google’s guidelines doesn’t really get you banned. The main reason is because most of Google’s regulations for webmasters are simply common sense. Reading them is not obligatory, if you are sure you are doing the right thing. All you have to do is ensure you don’t do anything that would be considered spamming or cheating by the search engines. Reading through these guidelines at least once is a good idea because they are always being updated and it will help you learn more.

Our next SEO myth is the idea that you can’t use tables inside HTML code. This is another false idea. In truth, search engine spiders have never had any difficulty finding HTML tables. Search engines can see and recognize table code without any difficulty. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn’t true.

Another concept that is simply a myth is that if you buy incoming links from relevant websites your site will be banned. The truth is that Google certainly doesn’t want you buying links in order to influence the rank of your site and they wouldn’t consider them as valid links if they knew they had been paid for but they usually don’t know this. In any case, they would simply ignore the existence of these links, even if they found out they were paid for. Banning a site for merely advertising its links on other sites would not make sense. You need to remember that the same link building regulations apply when you purchase external links. So whether you’re buying links or not, always get links from sites that are relevant. If you keep yourself educated about how the search engines work, you can avoid myths like these. Take the time to figure out where you can get reliable facts about these issues so you can avoid being misinformed. The earlier you take care of it, the better it is.

Even though these stories are quite widespread you shouldn’t let them interfere with your SEO efforts. It is vital that you are aware of the facts when you first begin marketing your sites with the search engines so that you don’t find yourself wasting time by focusing your efforts in the wrong direction.

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